2021 Summer fashion trend

Although the last semester I already researched about the fashion trending of spring and summer, they were all mainly focused on Victorian fashion which is all about elegance design, and they are more related to the last semester project theme ‘Purple Haze’. Also due to the fact that fashion trends are constantly changing every season, therefore I will analyze some of the new summer trends of this season in this blog post. In order to integrate with the theme of African primitivism art culture, retain the characteristics of their pattern and colour, I decided to research more about the trend of cutting for this time. 

Cutout dresses

Cutout dresses have been a most popular fashion trend for this year, I think the design is quite suitable for the summer, which gives a sense of cool and refreshing, breezy. and it really suits the topic 

Ultra-Relaxed Suiting

An ultra-relaxed suit with a loose-fitting and comfortable design has been a trend for spring this summer. It can be seen in these few years, the suit is always being a choice for a causal look. I had been designing a suit for this two-term, but I maybe can edit them more like a summer-ready slouchy suit in a thin texture.

Dual Fabric

Using half and half materials is being a trend this year, a combination of two different items is interesting and new for me. 

Spring Summer 2021 Runway Trend: Cutout dresses. (2021) [Online] Mode Rsvp. Available from : https://modersvp.com/spring-summer-2021-runway-trend-cutout-dresses/ [Accessed 28/05/21].

Primary research: Target market research questionnaire

As I had mentioned in the previous post, I narrow down the target market group and edit it to about 18-25 years old, which is more suitable for high street fashion. I had done a questionnaire of my classmate and friends who are all around my age, asked about 10 questions with the market research of what dressing habit they would like to purchase, and here are the 20 responses answer.

In the beginning, I asked about the basic information of the classmate with their age and gender. It can be seen in the survey, there are obviously about 17 of them are female and I am targeting the female fashion design trend which the result would be useful for my project.

 

About the colour palette, the highest responses in this question are rainbow of colours, the second ones are both basics colour and black&white colour. Base on the result, I believe that no one is picking sharp and bold colour are because they want to avoid excessive attraction and that some colours attract too much attention, so I will consider would I incorporate this colour or not into my collection.

There is near all the response, 18 people like to dress to make the most of their figure and 2 of them are not really like to. I may develop the cutting which can cultivate the sharps character.

In order to cater for the market need and also integrate with the African culture at the same time, I researched and asked relevant questions. Whether they would accept other styles of their dressing habit, the answered are all answered yes and maybe, which mean they are willing to try new clothing style if the price is reasonable and the design is fashionable.