Primary research: Target market research questionnaire

As I had mentioned in the previous post, I narrow down the target market group and edit it to about 18-25 years old, which is more suitable for high street fashion. I had done a questionnaire of my classmate and friends who are all around my age, asked about 10 questions with the market research of what dressing habit they would like to purchase, and here are the 20 responses answer.

In the beginning, I asked about the basic information of the classmate with their age and gender. It can be seen in the survey, there are obviously about 17 of them are female and I am targeting the female fashion design trend which the result would be useful for my project.

 

About the colour palette, the highest responses in this question are rainbow of colours, the second ones are both basics colour and black&white colour. Base on the result, I believe that no one is picking sharp and bold colour are because they want to avoid excessive attraction and that some colours attract too much attention, so I will consider would I incorporate this colour or not into my collection.

There is near all the response, 18 people like to dress to make the most of their figure and 2 of them are not really like to. I may develop the cutting which can cultivate the sharps character.

In order to cater for the market need and also integrate with the African culture at the same time, I researched and asked relevant questions. Whether they would accept other styles of their dressing habit, the answered are all answered yes and maybe, which mean they are willing to try new clothing style if the price is reasonable and the design is fashionable.